How can we use story as a business tool?
This week we do something a little different as Aprille guides Jessica through the art of creating a story about her business that invites people to be part of the story. We explain why story is so powerful, how to build trust relationships with your customers and other ways to use story as a business tool.
- Blog Post by Aprille mentioned in Podcast
- Permission Marketing by Seth Godin (anything by him)
- Contagious by Jonah Berger
- TED TALK, Jeff Freedman: What’s your Brand’s Story?
- Creativity Coaching Canada
If you’d like a copy of Aprille’s 21 Tips on Story Selling please leave a comment below or contact us.