with Catherine Graham and Jessica Outram
Do you have questions about how to use social media effectively? For our monthly business episode we invited social media expert Rachel Spence in to share her knowledge and expertise. We had lots of questions and made lots of notes so fair warning, have paper and pen near by. Rachel will tell you how to be more effective and reach more people in an authentic, meaningful way.
Continue reading “S2 E13: Social Media for Creatives”
Today we continue our monthly focus on Business for Creatives and look at Money & Emotion with Joan Sotkin. How do you feel about money in your creative business? You may want to look deeper because, as Joan says, “It’s never about the money.”
This episode is a bit of a departure from our normal format in that we mostly sat back and let our guest share her wisdom. And we barely scratched the surface.
Continue reading “S2 E9: Money and Emotion”
How do I develop a brand for myself in a way that feels authentic and not like I’m trying too hard or misrepresenting? Our guest, Julia Archer answers this question and quite a bit more in our monthly focus on building a creative business.
Branding isn’t just for the big corporations. As a creative business, it will help you stand out in the crowd, establish trust and attract your audience.
Continue reading “S2 E4: Branding for Creatives”
This week we do something a little different as Aprille guides Jessica through the art of creating a story about her business that invites people to be part of the story. We explain why story is so powerful, how to build trust relationships with your customers and other ways to use story as a business tool.
Continue reading “Episode 018: Your Creative Business: Marketing and Story”
We create by making connections and to connect to other people. If we change the business word “marketing” to “connection” it becomes less overwhelming. In this episode we talk about what it means to connect to your audience and how it fits into a creative practice.
Continue reading “Episode 014: Your Creative Business: How do you build an audience for your work?”
In this episode we begin a regular feature of chatting about creativity and business. Do you want to turn your passion for arts into full-time work? Have you wondered about were to start in creating a business or selling your work? We explore some practical first steps and next steps. From generating new ideas to building a plan, we explore ways to expand your dreams then bring them to life.
Continue reading “Episode 010: Creativity and Building a Business – Where to Start”
The Hummingbird Podcast 