Business for Creatives

Episode 018: Your Creative Business: Marketing and Story

How can we use story as a business tool?

This week we do something a little different as Aprille guides Jessica through the art of creating a story about her business that invites people to be part of the story. We explain why story is so powerful, how to build trust relationships with your customers and other ways to use story as a business tool. 

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Creativity Questions

Episode 015: How can we use the power of story?

What can we learn from Pixar?

What people, places, arts, and things inspire you? What is the magic that happens when we let it How can we use story and story structure in our arts? In this episode we explore this big question by looking at through the lens of Pixar’s ‘rules’ for great storytelling. We realize that story connects to all aspects of our creativity during the process and in the product. Aprille shares how she uses story to inspire her artwork and Jessica shares how she uses story to prepare a song for performance.

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