with Catherine Graham and Jessica Outram
Do you have questions about how to use social media effectively? For our monthly business episode we invited social media expert Rachel Spence in to share her knowledge and expertise. We had lots of questions and made lots of notes so fair warning, have paper and pen near by. Rachel will tell you how to be more effective and reach more people in an authentic, meaningful way.
Continue reading “S2 E13: Social Media for Creatives”
Today we continue our monthly focus on Business for Creatives and look at Money & Emotion with Joan Sotkin. How do you feel about money in your creative business? You may want to look deeper because, as Joan says, “It’s never about the money.”
This episode is a bit of a departure from our normal format in that we mostly sat back and let our guest share her wisdom. And we barely scratched the surface.
Continue reading “S2 E9: Money and Emotion”
How do I develop a brand for myself in a way that feels authentic and not like I’m trying too hard or misrepresenting? Our guest, Julia Archer answers this question and quite a bit more in our monthly focus on building a creative business.
Branding isn’t just for the big corporations. As a creative business, it will help you stand out in the crowd, establish trust and attract your audience.
Continue reading “S2 E4: Branding for Creatives”
This week we do something a little different as Aprille guides Jessica through the art of creating a story about her business that invites people to be part of the story. We explain why story is so powerful, how to build trust relationships with your customers and other ways to use story as a business tool.
Continue reading “Episode 018: Your Creative Business: Marketing and Story”
What people, places, arts, and things inspire you? What is the magic that happens when we let it How can we use story and story structure in our arts? In this episode we explore this big question by looking at through the lens of Pixar’s ‘rules’ for great storytelling. We realize that story connects to all aspects of our creativity during the process and in the product. Aprille shares how she uses story to inspire her artwork and Jessica shares how she uses story to prepare a song for performance.
Continue reading “Episode 015: How can we use the power of story?”
The Hummingbird Podcast 